Blue Star STAR System — a membership platform for local business growth, organized by the STAR method across a 101/201/301 ladder, with à-la-carte tools and all-access pricing.

★ Built on the Blue Star promise — for the businesses that hold the line

One method. Every tool. The whole wheel.

Blue Star pairs the STAR method with the software and services that execute it — taught across a 101 → 201 → 301 ladder. Buy a single spoke, or get the whole wheel.

SitesS GBPT CRMA ReviewsR LeadVidsS AdsT BLUE STAR
4
STAR pillars
3
levels: 101 · 201 · 301
20+
tools & services (spokes)
1
membership for all of it
The big idea

Marketing isn't one-and-done. So Blue Star isn't either.

Reviews go stale. Ads go quiet. Rankings slip. Blue Star makes staying current the product — the method teaches it, the tools hold it, and your business keeps the edge. That's the wheel: the hub is the method and the membership, the spokes are the tools that do the work.

S — Sales

Convert

Turn the traffic you already have into booked jobs and sales.

T — Traffic

Get found

Show up where local buyers already look — Google, maps, social.

A — Amplification

Multiply

Automate follow-up, retargeting, and repeat business.

R — Reputation

Be trusted

Build, show, and keep fresh the reviews that win the click.

The ladder

Climb at your own level: 101 → 201 → 301

Every business is at a different level on every pillar — maybe Reputation 201 but Traffic 101. The free Scorecard tells you where you stand, then sells you the next rung — never the advanced stuff before you're ready.

101

Foundation

Get found & credible.

  • Site, Google Business Profile, the basics
  • First photos, listings, content
  • Your first 10 reviews
  • A simple follow-up on every lead
201

Systematize

Convert & repeat.

  • Lead capture & MyLeadVids
  • CRM + automated follow-up
  • An automated review engine
  • Weekly posting cadence
301

Scale & dominate

Sell & lead the market.

  • Offers & funnels
  • Retargeting & partnerships
  • AI review responder + authority
  • 1:1 coaching & the AI mastermind
The spokes

The toolbox

Every app and service, organized by the pillar it serves. Use one on its own — or unlock them all with an all-access membership.

Reputation · hero

Blue Star Reviews

Generate, display, respond to, and keep reviews fresh. With Review Rush, Review Surge & the GBP Review System.

101 → 301
Sales

MyLeadVids

FaceTime-style branching video that captures and converts leads right on your site.

201
Sales

Blue Star Sites

Fast, modern websites built to convert — designed and hosted for you.

101
Traffic

GBP & Local SEO

Claim, optimize, and rank your Google Business Profile; local pages, posts, citations.

101 → 301
Amplification

CRM & Automation

One tagged list, automated follow-up, re-engagement, and a wallet pass you own.

201
Amplification

Retargeting & Blue Star AI

Bring visitors back, run lifecycle automation, and power it all with the AI layer.

301
Pricing

Buy a spoke, or buy the wheel

Start with one tool. Step up by level. Or get everything for one yearly price — pay annual and get two months free.

À la carte
$97–297/mo
Any single spoke, managed for you.
  • Pick one tool or service
  • Its lessons + setup
  • Upgrade anytime
Start with one
Most popular
STAR 201 · Systematize
$497/mo
The everyday sweet spot — convert & repeat.
  • Everything in 101
  • MyLeadVids, CRM & automation
  • The review engine
  • Group coaching
Choose 201
All-Access
$997/mo
The whole wheel — every spoke + full academy.
  • All tools & all 12 tracks
  • $9,970/yr (2 months free)
  • 1:1 / AI mastermind add-on
Get everything
Also available: STAR 101 at $297/mo · STAR 301 at $697/mo · annual on any plan = pay for 10 months, get 12.
Inside the membership

One login. The method, the courses, and the tools.

Modeled on the best membership platforms — but organized by STAR, so members always know their next move.

Preview the member portal →

★ Your STAR Dashboard

A live scorecard per pillar, a freshness meter, and this month's action plan — the reason to log in every week.

The STAR Academy

Four courses × three levels = twelve short, sellable tracks. Each lesson ends in the action your scorecard checks.

The Toolbox

Your spokes, unlocked by what you own — with the next rung always one upgrade away.

See where your business really stands

Take the free STAR Scorecard. Get your score on all four pillars, your level on each, and a plan for the next 30 days.

Take the free STAR Scorecard